SMB Bangor #49: Social media challenges and business opportunities

Posted on September 25, 2015

In September we heard from some Bangor’s local media about how they use social media to share local news and interact with viewers/readers. But what if your business doesn’t have an easy source of content or what you can post is regulated? In October we put together an all star panel of experts to discuss how they get creative to engage potential customers when their business doesn’t exactly lend itself to social media.

Marion Syversen is the owner and president of Norumbega Financial, a firm that provides investment advice, investments, college planning and retirement planning services for businesses and individuals. She is a licensed Registered Representative and Investment Advisor Representative. She received her B.S in two years, graduating with highest honors from Husson University. She received her MBA from Texas A&M and was privileged to be the school’s first distance-learning graduate. Marion appears weekly on WABI-TV5, Bangor, Maine’s CBS affiliate, and is a monthly contributing “Money” columnist for the weekly publication, The Maine Edge. Marion is the founder and Immediate Past-president of the Bangor, Maine chapter of the National Association of Women Business Owners (NAWBO), presently the only NAWBO chapter in ME, NH or VT. Find out more about Marion at NorumbegaFinancial.com and on twitter at @MarionSyversen.

Gary Jordan is a full service real estate agent in central Maine, and has over 30 years in residential design, construction, and engineering management and sales. He uses social media to communicate about properties to allow his clients maximum exposure for a large web audience quickly using Facebook, Google+, Pinterest, Twitter, and You Tube. Find out more about Gary at garyjordan.masiello.com and on Twitter at @buymaineland.

Yury Nabokov is the Internet Marketing Manager for Machias Savings Bank, where he serves as a leader and subject matter for all issues associated with social media and Internet marketing. He is responsible for generating web site traffic growth and understanding emerging trends and technology. Find out more about Machias Savings Bank at MachiasSavings.com, and find Yury on Twitter at @yurynabokov.

Moderator: Jason Clay is the Director of Marketing & IT for Governor’s Restaurant. He is also a co-host of the Social Dig Podcast, and a member of the Social Media Breakfast Bangor planning committee.

 

 

Specifics

Social Media Breakfast Bangor #48: How Maine’s big media companies are winning online

Thursday, October 8, 2015
Breakfast and panel: 7:30 – 9:00 AM
Networking: 9:00 – 9:30 AM

Richard E. Dyke Center for Family Business
(One College Circle, at Husson University)

 

Panelists

Marion Syversen
Norumbega Financial

Gary Jordan, Jr
Better Homes & Gardens | The Masiello Group

Yury Nabokov
Machias Savings Bank

Moderator: Jason Clay
Governor’s Restaurant & Bakery

 

Directions

Take exit 185 (Broadway) on I-95. Turn right onto Broadway and drive a half a mile, then turn left onto Husson Avenue. Take a right at the stop sign. The Center for Family Business will be on your left.

 

Bacon Explosion Sponsor

 Machias Savings Bank

 

Side Order Sponsor

Sephone Interactive Media

 

SMB Bangor #48: How Maine’s big media companies are winning online

Posted on August 19, 2015

We’re all working overtime to stay in touch with our audience and provide them with content that keeps them engaged and coming back for more. The September Social Media Breakfast covered how the media pros in Maine are winning this battle. WABI TV5, BDN Maine and Maine Today Media command some of the largest and most active Facebook and Twitter pages in the state and continue to grow their reach even as Facebook and Twitter become more competitive for eyeballs.

Our panel discussion included the following topics:

  • Platforms of choice for business (and why)
  • Engagement levels and types of posts
  • Methods of success
  • Ways to “beat” Facebook’s algorithm
  • Trends
  • Future plans
  • Questions from attendees
 Start your month off right by investing a breakfast into learning about all of the above and more. 

Specifics

Social Media Breakfast Bangor #48: How Maine’s big media companies are winning online

Thursday, September 3, 2015
Breakfast and panel: 7:30 – 9:00 AM
Networking: 9:00 – 9:30 AM

Richard E. Dyke Center for Family Business
(One College Circle, at Husson University)

 

Panelists

Stefanie Manning
Marketing Director, MaineToday Media / Portland Press Herald

Angel Matson
Assignment Editor, WABI TV-5

Kaylie Reese
Digital Desk / Copy Editor / Podcast Expert, Bangor Daily News 

Caitlin Burchill
Reporter / Anchor, WABI TV-5

Moderator: Pat Lemieux

 

Directions

Take exit 185 (Broadway) on I-95. Turn right onto Broadway and drive a half a mile, then turn left onto Husson Avenue. Take a right at the stop sign. The Center for Family Business will be on your left.


Bacon Explosion Sponsor

 Machias Savings Bank


Side Order Sponsor

Sephone Interactive Media

SMB Bangor #47: Apples and apples: technology in education

Posted on July 24, 2015

We sharpened our pencils, charged our laptops, and brought Dan Ryder to Social Media Breakfast Bangor to talk about technology and education.

Whether you’re a teacher or not, this SMB was a fun morning of learning how educators (and others) can add technology to their daily routine in ways that make what they do more engaging and entertaining.

Dan Ryder is a 16-year veteran English teacher and improve coach at Mt. Blue Campus in Farmington, Maine. He’s also an adjunct instructor at the University of Maine at Farmington and teaches workshops on design thinking, technology integration, and improvisation throughout Maine and beyond. He’s the co-founder of Wicked Decent Learning, an education-based podcast and blog, and he’s also known to hang with the Teachers Lounge Mafia Improv crowd.


Specifics

Social Media Breakfast Bangor #47: Apples and apples: technology in education

Thursday, August 6, 2015
Breakfast and speaker: 7:30 – 9:00 AM
Networking: 9:00 – 9:30 AM

Richard E. Dyke Center for Family Business
(One College Circle, at Husson University)

 

Speaker

Dan Ryder
@WickedDecent 

 

Directions

Take exit 185 (Broadway) on I-95. Turn right onto Broadway and drive a half a mile, then turn left onto Husson Avenue. Take a right at the stop sign. The Center for Family Business will be on your left.


Bacon Explosion Sponsor

 Machias Savings Bank


Side Order Sponsor

Sephone Interactive Media

The 2015 SMBBGR Awards

Posted on July 6, 2015

We celebrated those who are doing it right in social media with the 2015 SMBBGR Awards. Who were the next recipients of the Bangor area’s most coveted award for social media? (OK, maybe the Bangor area’s only award for social media.)


Specifics

Social Media Breakfast Bangor #46: The 2015 SMBBGR Awards

Thursday, July 9, 2015
Breakfast and awards: 7:30 – 9:00 AM
Networking: 9:00 – 9:30 AM

Richard E. Dyke Center for Family Business
(One College Circle, at Husson University)

 

Directions

Take exit 185 (Broadway) on I-95. Turn right onto Broadway and drive a half a mile, then turn left onto Husson Avenue. Take a right at the stop sign. The Center for Family Business will be on your left.

 


Side Order Sponsor

Sephone Interactive Media

Nominations open for the 2015 SMBBGR Awards

Posted on June 15, 2015

They’re baaaaack! The SMBBGR Awards return in July to recognize the Bangor area’s best in social media. For our fourth year of awards, we’re adding some new awards to go along with some favorites we’ve had from the start.

We’ll be holding this year’s awards on our July 9th breakfast. Before we do, we need your help to nominate and vote for people and businesses for each of our SMBBGR Award categories.

First up: nominations. Between now and Wednesday, June 25th at noon, we want you to send us your suggestions (as many as you’d like for each category!) for Bangor-area businesses and individuals you think would be great contenders for the following awards:

  • The #HashtaggerAward: Who is the go-to person for their industry thanks to social media? Who has been able to build their reputation and expertise via Facebook, Twitter, LinkedIn, a blog, or other networks enough so that their name is synonymous with the work they do? (2014 winner: Tanya Emery)
  • The #HeyBangorAward: Hark! Music! A siren! Traffic! The winner of the Hey Bangor award is connected with answers about Bangor. If there’s something going down in the Queen City, you’ll hear it from them. (new category!)
  • The ‪#‎PhotogenicAward‬: Whether it’s through photos, videos, or sound, the winner of this award is a master of going between the lines and integrating media into their social media world. Whose content is worth a thousand words? (2014 winner: Jeff Kirlin)
  • The #‎NewserAward‬: BREAKING: They’re on the scene giving you the latest news and stories you need to know the Bangor area. Who wields the microphone or laptop best to give you the most complete and accurate record of the day-to-day in Bangor? (new category!)
  • The #EngagementAward: Posting’s one thing, but engaging with your audience is another. The Engagement Award winner is always there with a reply or more info when someone interacts. Who’s the best at staying in touch with their own social media crowd on Twitter, Facebook, and other social networks? (2014 winner: Governor’s Restaurant)
  • The #TrendingAward: Who won the social media crown in the greater Bangor area this year? The Trending Award winner gave you no choice but to click the share or retweet button and left you talking well beyond the post. Like. (new category!)

We’re looking for a new group of winners this year that show how beneficial social media can be in a variety of ways. Again, you can nominate as many people or companies as you like for each category, and nominees don’t have to be past SMBBGR attendees.

After nominations close, we’ll open up final voting to let the Bangor community decide who wins each of the awards. Join us for our July 9th breakfast to hear who wins!

Thank you for helping decide this year’s award winners. Go nominate your favorites now!

SMB Bangor #45: Social media potluck

Posted on April 29, 2015

We mixed things up for this month’s Social Media Breakfast with a potluck – but instead of food, attendees brought their questions about using social media!

Attendees could submit questions in any of the following ways:

  • Submit your question beforehand using our potluck form
  • Ask on Twitter with the hashtag #SMBBGR
  • Bring your question to the breakfast and ask it there

At the breakfast, we asked the submitted questions (and any that people bring that morning) to the room. Others lent your expertise by sharing your experience of what’s worked (and what hasn’t). Recommend people you know who are doing things well, or just listened and found out what other people have been doing.

It’s the breakfast where everyone was the speaker and the room was the panel.

Can’t see the ticket form above? Visit our event page on Eventbrite.

 

Specifics

Social Media Breakfast Bangor #45: Social media potluck

Thursday, May 7, 2015
Breakfast and potluck: 7:30 – 9:00 AM
Networking: 9:00 – 9:30 AM

Richard E. Dyke Center for Family Business
(One College Circle, at Husson University)

 

Directions

Take exit 185 (Broadway) on I-95. Turn right onto Broadway and drive a half a mile, then turn left onto Husson Avenue. Take a right at the stop sign. The Center for Family Business will be on your left.

 

Bacon Explosion Sponsor

 Machias Savings Bank

 

Side Order Sponsor

Sephone Interactive Media

 

SMB Bangor #44: Finding your voice on social media

Posted on March 25, 2015

Do you spend your time on your business Facebook page trying to find ways to connect with your fans and better engage them to expand your social media reach? Have you tried different ideas but nothing seems to work and you could use a little help finding your voice? For this Social Media Breakfast we brought in the big guns (literally) to talk about finding your voice on social media. Sgt Tim Cotton of the Bangor Maine Police Department joined us to talk about how the Police Department in our beloved city of Bangor has reached almost 48 THOUSAND likes and had garnered media attention and fans from all over the US and abroad.

Sergeant Tim Cotton of the Bangor Police Department attended the New England School of Broadcasting (now NESCOM) and was in radio as an announcer and news director from the fall of 1983 until 1989. He became a Bangor officer after working for the department in Hampden and has served as a DARE officer, crisis negotiator, firearms instructor, and detective, including cases in homicide, child abuse, and embezzlement. He has completed over 300 polygraph examinations of police officer candidates and criminal suspects and was given the American Police Polygraphists Association Region 3 Directors Award for excellence in polygraph. The award was based on a case in which a confession of a co-suspect allowed the department to put away the murderer for life. He teaches interview and interrogation and spend the rest of his time NOT tweeting about it.


Specifics

Social Media Breakfast Bangor #44: Finding your voice on social media

Thursday, April 2, 2015
Breakfast and speaker: 7:30 – 9:00 AM
Q&A / Networking: 9:00 – 9:30 AM

Richard E. Dyke Center for Family Business
(One College Circle, at Husson University)

 

Speaker

Tim Cotton
Bangor Police Department

 

Directions

Take exit 185 (Broadway) on I-95. Turn right onto Broadway and drive a half a mile, then turn left onto Husson Avenue. Take a right at the stop sign. The Center for Family Business will be on your left.


Bacon Explosion Sponsor

 Machias Savings Bank


Side Order Sponsor

Sephone Interactive Media

SMB Bangor #43: Mobilize your audience

Posted on March 6, 2015

All those followers and likes are great but how do you get your audience to take action outside of social media and IRL? This SMB’s guest panelists knew a little something about mobilizing the forces through platforms like Facebook and Twitter to get positive results for their mission and the community.

Mike Tipping is Communications Director for the Maine People’s Alliance and the Maine People’s Resource Center, progressive organizations dedicated to involving all Mainers, especially underrepresented groups, in civic life. Mike also writes a political column for the Portland Press Herald and a blog for the Bangor Daily News. He’s the author of As Maine Went, a book on politics in Maine since 2010, which was partially funded through Kickstarter.

Mike studied political science at Dalhousie University where he served as President of the Dalhousie Student Union and Chair of the Alliance of Nova Scotia Student Associations. Mike is happy to have just moved back to his hometown of Orono, where he lives with his wife and two 11-month-old sons. 


Specifics

Social Media Breakfast Bangor #43: Mobilize your audience

Thursday, March 12, 2015
Breakfast and panel: 7:30 – 9:00 AM
Q&A / Networking: 9:00 – 9:30 AM

Richard E. Dyke Center for Family Business
(One College Circle, at Husson University)

 

Speaker

Mike Tipping (@miketipping)

 

Directions

Take exit 185 (Broadway) on I-95. Turn right onto Broadway and drive a half a mile, then turn left onto Husson Avenue. Take a right at the stop sign. The Center for Family Business will be on your left.


Bacon Explosion Sponsor

 Machias Savings Bank


Side Order Sponsor

Sephone Interactive Media

SMB Bangor #42: I Want to Podcast. Where Do I Start?

Posted on January 27, 2015

At our January breakfast we talked about trends and predictions for 2015. One of these predictions was that 2015 would finally be the year of the podcast. Creating and producing this content is not as hard you might think to make happen for your business/organization. Showing us the way is a panel of local podcasters. We discussed how to record, produce, publish, and market your own podcast content.

Our panelists:

Jera Feldmus and Jeremy Stover reside in Glenburn and Orrington, respectively. They have known one another since the Reagan administration, both having grown up in the greater Howland area and attended the same church and school throughout their formative years, where they managed to consistently amuse one another in a hard-luck but generally friendly community where very little happened and entertainment options were slim at absolute best. Having reconnected over the past couple of years after lengthy college stints, random jobs, and with both having somehow convinced otherwise intelligent women to agree to marry them, they have put their fondness for pop culture and off-color conversation to arguably good use in the form of Please Like This Podcast, a monthly recorded discussion wherein the two old friends force each other to experience films, programs, games, books, or musicians that mean a lot to them, in the hopes of broadening their entertainment horizons. It doesn’t always work out. One year and a surprising number of downloads later (many of them originating in Brazil for some reason), Please Like This Podcast is starting to hit its stride, and Jera and Stover hope to continue recording raucously inane banter for the foreseeable future, or at least until they accidentally break one of the mics and are unable to afford a replacement. Those things aren’t cheap.

Flip Florey is one of 4 panelists on the locally grown podcast “Flip the Table”. They review the cheesy weird and most obscure board games of the boardgaming world. Everything from Murder She Wrote to Elmos Birthday Party and Mall Madness. Now entering their 3rd year they have recorded 69 episodes and have hit a total of  300,000 downloads. Flip provides the Flip the Table team with a unique insight on show production by drawing from his years of experience as a professional clown as well.

Jason Clay, the moderator for the panel, is the Director of Marketing for Governor’s Restaurant, and an avid fan of all social media. He listens to many different podcasts including the BS Report from ESPN, Please Like This, The Owners Mind from Chris Brogan, and just starting listening to Serial.

We serve breakfast starting at 7:30; be sure to arrive before 7:45 to grab your meal in time for the program. If you need to leave at 9:00, that’s not a problem, but we’d love to have you stay for Q&A and networking afterwards!

 

Specifics

Social Media Breakfast Bangor #42: I Want to Podcast. Where Do I Start?

Thursday, February 5, 2015
Breakfast and panel: 7:30 – 9:00 AM
Q&A / Networking: 9:00 – 9:30 AM

Richard E. Dyke Center for Family Business
(One College Circle, at Husson University)

Panelists

Jera Feldmus & Jeremy Stover (@Pleaselikethis)
Please Like This Podcast

Flip Florey (@GameKnight)
Flip the Table Podcast

Moderator: Jason Clay (@JasonPClay)

Directions

Take exit 185 (Broadway) on I-95. Turn right onto Broadway and drive a half a mile, then turn left onto Husson Avenue. Take a right at the stop sign. The Center for Family Business will be on your left.

 

Bacon Explosion Sponsor

Machias Savings Bank

 

Side Order Sponsors

Sephone Interactive Media  Angelia Levesque, Better Homes & Gardens Real Estate - The Masiello Group

 

See you for breakfast! And don’t forget to use #SMBBGR on Twitter to let other people know and to share your say during the morning. Make sure you follow us on Twitter and Facebook!

SMB Bangor #41: Trends and Predictions for 2015

Posted on December 30, 2014

As business professionals we all want to make sure we are ahead of the curve and allocating budgets correctly. Our January breakfast was devoted to looking ahead at 2015 to make sense of the current state of social media, trends and predictions about what is coming.

To help us all navigate the waters for 2015 we had online marketing and design professionals from the BDN to explain what is working and what to look for in the coming 12 months.

Topics touched on included:

  • Trends and predictions
  • Content shock
  • Niche spaces
  • Guerilla marketing
  • Live events
  • Online tracking
  • List building
  • Lead generation
  • Online design
  • Social media ad design
  • Design trends and what’s getting noticed

Start your year off right by investing a breakfast into learning about all of the above and more.

Pat Lemieux has worked in media for just shy of a decade. Currently working at the Bangor Daily News as the part of their market department, he is one of the few people in media to have worked in sales, circulation, and editorial departments. Pat works to grow audiences and subscriptions through promotions, marketing, audience development and events. He blogs about business and social media on LinkedIn and for Dream Local Digital, and parenting on his personal blog manchild, which can be found on bangordailynews.com. He is involved in the Bangor Region Chamber of Commerce events planning group, Fusion Bangor and also as part of Social Media Breakfast Bangor. In his personal life, Pat resides in Bangor with his wonderful wife, toddler and 2 wild dogs. He enjoys running, hiking, reading, live music and playing with his son’s toys.

Martha Ward is the Lead Generation Manager for the Advertising Department at the BDN.  She joined the company in February, 2010 as a New Media Product Manager after taking a 6 year professional hiatus from her work in Information Systems to enjoy being a full time Mom to children Megan and Eddie. Since returning to her analyst roots, Martha has focused on audience data to build stronger relationships with BDN advertisers.  Her role of Lead Generation Manager involves helping Maine businesses effectively connect with their customers and providing solid statistics that drive their results.

Bridgit Cayer designs print and digital media for the Bangor Daily News, family and friends. She enjoys blending simplicity with unexpected words and elements. She believes in the process of creating effective messages using strategies that are surprisingly common. “Advertising doesn’t have to be a daunting equation, but it does involve planning. Most blunders are the result of trying too hard. Get back to basics, but do your homework.” Bridgit fuels her creativity with visual browsing, fitness classes and drinking. Coffee. Drinking coffee. Yes, that.

 

Specifics

Social Media Breakfast Bangor #41: Trends and Predictions for 2015

Thursday, January 8, 2015
Breakfast and speakers: 7:30 – 9:00 AM
Networking: 9:00 – 9:30 AM

Richard E. Dyke Center for Family Business
(One College Circle, at Husson University)

Panelists

Pat Lemieux (@PatrickJLemieux)
Martha Ward (@Martha_Ward)
Bridgit Cayer (@bcayer9)
Bangor Daily News

Directions

Take exit 185 (Broadway) on I-95. Turn right onto Broadway and drive a half a mile, then turn left onto Husson Avenue. Take a right at the stop sign. The Center for Family Business will be on your left.

 

Bacon Explosion Sponsor

 Machias Savings Bank

 

Side Order Sponsors

 

Sephone Interactive Media

 

Angelia Levesque, Better Homes & Gardens Real Estate - The Masiello Group

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