SMB Bangor #18: The social media marketing highway

Posted on November 26, 2012

Social media allows your business to attract customers and generate buzz in brand new ways. But how can you step outside of what you do from day to day in a way that will let social media work to your company’s advantage?

If you’ve been on Facebook or Twitter lately, you’ve likely seen shots of friends in a Darling’s photo booth at a concert or event. You also might have heard tales of the Darling’s ice cream truck giving away free frozen treats in greater Bangor. How (and why) did a company known for selling vehicles for over 100 years enter the world of photography and ice cream? And how can what they’ve learned help your business use social media more effectively?

Matt Smith has been the Marketing and BDC Manager at Darling’s for just over five years. He works with a team of four to represent seven Darling’s locations covering 15 different brands. While maintaining a strong presence in traditional advertising like newspaper, radio and print, Darling’s is on the forefront of new media marketing in the state of Maine. They have earned national recognition within the automotive industry by using new and innovative ways to promote themselves and their products on Facebook and through various community outreach efforts.  

If you can’t see the event form above, register on our Eventbrite page.


Matt Smith (@mrmatter)



Social Media Breakfast Bangor #18: The social media marketing highway

Thursday, December 6, 2012
Breakfast and speaker: 7:30 – 9:00 AM
Networking: 9:00 – 9:30 AM

Richard E. Dyke Center for Family Business
(One College Circle, at Husson University)



Take exit 185 (Broadway) on I-95. Turn right onto Broadway and drive a half a mile, then turn left onto Husson Avenue. Take a right at the stop sign. The Center for Family Business will be on your left.


Bacon Explosion Sponsor

Husson University


Side Order Sponsors


Angelia Levesque, Remax Advantage, 108 State St., Bangor

Sephone Interactive Media

Bangor Daily News

See you for breakfast! And don’t forget to use #SMBBGR on Twitter to let other people know and to share your say during the morning. Make sure you follow us on Twitter and Facebook!